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So much more
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<p>The "Perfect Project Pitch" workshop was part of the second phase of workshops during the inaugural BFH meet-up, hosted at Bielefeld University. It was led by Madleine Mussgnug, a startup consultant at the Goethe University's entrepreneurship center in Frankfurt, Germany. Madleine studied International Management and Tourism and has extensive experience, including several years at the scale-up company Limehome. Currently, she also works as a freelance consultant specializing in online marketing, social media, and supporting individuals in becoming self-employed. </p>
<p>The workshop focused on the essential skills and strategies for delivering an effective project pitch, covering the following key areas: </p>
<ol>
<li> Crafting compelling narratives to present complex ideas clearly and engagingly, ensuring they remain memorable for the audience. </li>
<li> Structuring and organizing pitches to highlight critical elements such as innovation, market potential, and team strengths, thus communicating your message effectively. </li>
<li> Tailoring pitches to resonate with different target audiences, including investors and collaborators, making them adaptable and impactful. </li>
<li> Building confidence and mastering persuasive techniques to convincingly communicate the value of your project. </li>
<li> Utilizing creative and visually appealing pitch materials, with a focus on integrating visuals and data effectively to enhance the presentation. </li>
</ol>
<p>Madleine Mussgnug delivered these insights through a balanced mix of presentation and interactive discussions. She provided real-world examples and engaged the audience by prompting them to reflect on specific techniques, images, and stylistic choices. For instance, she demonstrated the strategic use of numbers and icons on slides, discussing how their size and placement can influence the viewer’s perception. By showing different slide constellations, she encouraged the audience to discuss their visual impact. The workshop concluded with a focus on the importance of networking. According to Mussgnug, knowing whom to approach and how to engage with them is key—this, she emphasized, is the essence of successful pitching. </p>
<p>We immediately put what we learned into practice in various areas, such as: </p>
<ul>
<li><b>Meet-up Münster Presentation:</b> We adopted a fresh, innovative approach when preparing for the Münster meet-up, integrating many of the techniques from the workshop. </li>
<li><b>Correspondence with Potential Partners and Sponsors: </b> Our communication became more targeted and effective, allowing us to build stronger connections with potential partners and sponsors. </li>
<li><b>Improved Steering Committee Communication:</b> We also saw a noticeable improvement in our interactions with the steering committee, using clearer and more persuasive messaging. </li>
</ul>
<p>In essence, the workshop not only enhanced our pitching skills but also significantly improved our overall communication strategies, enabling us to present our ideas with greater confidence and impact. </p>
