<p>As challenges, we can mention the great handling difficulty that the Komagataeibacter bacterium provides. This organism takes 3 days to grow, which delays the process a little depending on demand and urgency. Komagataeibacter is a reasonably expensive bacterium to maintain, because its culture medium, HS (Hestrin; Schramm, 1954), commonly used in laboratories, carries a large amount of glucose, being 50g, while most common media takes around 2g - 4g. It is also valid to bring the complication in automating the removal of the cellulose blanket, after its production, in addition to the wide obstacle encountered in making this whole process, of cellulose production, become continuous, for reasons of possible contamination and also the impasse encountered at the time of removal of the cellulose produced, considering that when this polymer is removed, the cell is also removed.</p>
<p>We focused primarily on reducing times within the production system as well as response times from suppliers and customers, thus our process of choice was utilizing the 5 principles of manufacturing (commonly referred to as <b>lean manufacturing</b>). This process was very useful to make us understand how we would conduct our manufacturing processes and to always keep aiming for perfection. most of these steps were supported further by data collected in our process and market research. <b>The challenges</b> we will face in each of these steps will be mapped and organized in a way that mistakes can be fixed as quickly and as efficiently as possible. </p>
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<p>According to the prospect made in the market analysis and in the strategic planning of our business (see entrepreneurship), our clients are corporations involved in the pharmaceutical and cosmetics industry mainly. However, our customers are different from our end consumers for a number of reasons. Since our customers are companies that would use our product in their services, our true end consumers are the people who use these companies' services. For example, if our bacterial cellulose is sold to a hospital that uses it to treat burns of a patient, our customer (who bought our product) would be the hospital, but who would really be consuming this would be the patient (hospital customer).</p>
<p>In this way, we define our end consumers as the clients of our clients. People involved in accidents with burns in low-income hospitals, who would make the best use of our products sold at low cost, or consumers of cosmetics containing our cellulose (purchased by one of our customers). With our cellulose production we can deliver the final product to hospitals, companies, and laboratories in the form of gel, ointment, scaffold, blocks or other conditions required by the customer.</p>
