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Project Background


There are 3.95 billion women on earth and most of them will or have experienced menstrual cycles. The median number of lifetime menstrual cycles for women is 451.3 times, which equals 3,500 days spent menstruating (Chavez-MacGregor & Gils, 2007). During those times, women often experience fatigue and are easily irritated.

Menstrual periods spell greater challenges for the visually impaired. 38.5% of visually impaired women don’t know about menstrual hygiene management. Of the rest, 52.4% changed their sanitary pads less than four times a day, while pads should be changed every 3–4 hours, even with a light flow. Only 47.1% of the women managed their menstrual hygiene independently. Most of the women determined the start date of their menstrual cycle by noticing the smell of blood and determined the end date by monitoring the duration of their normal cycle. However, this is often inaccurate and may cause waste of sanitary napkins or leakage of blood. In conclusion, visually impaired women had difficulty in managing their menstrual periods independently and their menstrual hygiene practices were not at a desired level. (Özsoy, 2020)


Industry Overview


Sanitary napkins, or sanitary pads, are products that women use to keep themselves clean and comfortable during their menstrual cycle. They are designed to prevent leakage and are made of absorbent materials that transform liquid into gel. Sanitary napkins have existed for a very long time and are an indispensable object for women. They appear in a variety of sizes and shapes to meet various needs. The significance of sanitary napkins must be considered. They offer a hygienic and pleasant solution for women during their menstrual cycle. In addition to being simple to use and dispose of, sanitary napkins reduce the risk of infection and irritation and promote better hygiene practices. As with any commodity, the sanitary napkin market is accompanied by ethical concerns. These concerns include the use of harmful compounds, the lack of transparency in the manufacturing process, and the negative environmental impact.

The number of women (15-49 years old) who use sanitary napkins in China in 2017 exceeded 340 million. In recent years, the age group of women of sanitary napkin use has extended to both older and younger generations. Overall, the sanitary napkin market has a huge consumer group and the market size is growing steadily. From 2018 to 2022, the market size increased from ¥75.184 billion to ¥90.883 billion, with a CAGR (compound annual growth rate) of 4.86%. (观研天下, 2023)


The sanitary napkin market thrives due to several key factors:


There are also significant restraining factors, including:


Special sanitary napkins targeting blind women’s specific needs present an important and valuable market. In 2020, around 55 percent of people living with blindness were women. This amounts to almost 24 million women. According to a Chinese consumer survey on sanitary napkins in 2020, about 56 percent of female respondents spent over 25 yuan on sanitary pads per month. (Zhang, 2022) The market potential stays at way more than 336 million worldwide.


Product Introduction


We have developed a blind-friendly sanitary pad that has terpenoid added, specifically catering to visually impaired users but also being helpful to other women.

SWOT analysis


References

观研天下. (2023). 中国卫生巾市场运营现状研究与发展战略分析报告(2023-2030年). 观研报告网. Retrieved July 26, 2024, from https://www.chinabaogao.com/baogao/202203/579148.html

Chavez-MacGregor, M., & Gils, C. H. v. (2007, May 22). Lifetime cumulative number of menstrual cycles and serum sex hormone levels in postmenopausal women. NCBI. Retrieved July 26, 2024, from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2244694/

Özsoy, S. (2020, April 6). (PDF) Menstrual hygiene management among visually impaired women. ResearchGate. Retrieved July 26, 2024, from https://www.researchgate.net/publication/340454519_Menstrual_hygiene_management_among_visually_impaired_women

Zhang, W. (2022, January 27). China: monthly spending on sanitary napkins 2020. Statista. Retrieved July 26, 2024, from https://www.statista.com/statistics/1199406/china-average-monthly-spending-on-sanitary-napkins/




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